Certified Professional in Marketing & Sales

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Certified Professional in Marketing & Sales

Program Objectives:

  • Develop a comprehensive understanding of the real estate market
  • Build a foundation for effective leadership & business management
  • Understand customer expectations and develop meaningful relationships with them
  • Manage end-to-end real estate customer service
  • Enhance marketing and sales skills by understanding best practices
  • Keep up with market trends, new rules and laws to locate upcoming acquisition and development opportunities
  • Assess leadership skills to identify management strengths and developmental needs
  • Learn and interpret, associate and client behavior
  • Understanding office buildings
  • Learn The Economics of Office Buildings
  • To conduct Market Analysis, Regional Analysis (macro market), Neighborhood Analysis (micro market),Economics, Property Analysis, Comparison Grid Analysis.
  • Marketing Strategies, Marketing Plan, Marketing Tactics
  • Leasing Plan, Tenant Mix and Placement, Space Planning, Qualifying Prospects
  • Lease Renewal Strategy, Implementing Retention Strategies, Resolving Problems
  • Retail Property Management and Leasing Overview
  • Understanding retailers
  • Classifying Retailers, Retailer Ratios

Essential Skills:

  • Effective Communication Skills
  • Business Etiquette
  • Leadership Skills
  • Presentation Skills
  • Negotiation Skills
  • Team BuildingConflict Management

Who should take this course?

  • Undergraduates and graduates seeking industry related career opportunities
  • Real Estate industry professionals
  • Property buyers and sellers
  • Real Estate brokers and consultants

Program Highlights:

  • Total Duration: Classroom Training 116 hrs. Internship 480 hrs.

Introduction to Real Estate:

  • Layout & Cost Sheets
  • Real Estate Documentation
  • Legal Aspects

Marketing & Sales:

  • Advertising and Branding
  • Internet Marketing Concepts & Techniques
  • Implementing Social Media, creating websites and blogs
  • Generating leads and potential clients
  • Customer Life Cycle & behavior

Housing Finance:

  • Introduction to Home Loan
  • Home Loan Processes

International Best Practices (in association with IREM®, USA)

Retail Properties:

  • Market analysis
  • Marketing strategies
  • Essentials of the lease
  • Leasing strategies

Office Properties:

  • Office markets
  • Market assessment.
  • Marketing and leasing strategies.
  • Tenant retention

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Part-time/Short-term courses