Marketing and Leasing – Retail Properties And Office Buildings

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Marketing and Leasing - Retail Properties And Office Buildings

Program Objectives:

  • Identify shopping center characteristics
  • Learn the roles of management and a leasing staff
  • Understand the different types of retailers and aspects of merchandising
  • Determine appropriate strategies and materials for marketing the property, and develop practices for retaining tenants
  • Identify major lease provisions and clauses and their impact on the property’s financial health
  • Understand the techniques for promoting shopping centers to retail customers
  • Identify office building characteristics and economic factors that contribute to an effective market analysis
  • Conduct a market analysis to effectively position the office building within the market
  • Determine appropriate marketing strategies for office buildings
  • Establish effective leasing plans, tenant mix and placement strategies, space planning techniques, and prospect qualification criteria
  • Understand major lease provisions and clauses and their impact on the property’s financial health
  • Explore tenant retention strategies and techniques for investigating and resolving tenant complaints

Who should take this course?

  • Real Estate industry professionals
  • Property buyers and sellers
  • Real Estate Brokers and Consultants

Program Highlights:

  • Total Duration: Classroom training ~ 32 hrs.

Market Analysis – Retail Properties:

  • Regional & Local Demographics/Psychographics
  • Trade Area Mapping
  • Market Share Analysis
  • Comparison Grids

Marketing Strategies – Retail Properties:

  • Shopping Centre marketing strategies
  • Brand Development
  • Social Media

Essentials of the Lease – Retail Properties:

  • Key Elements:
    • Retail Lease Provisions
    • Concessions
    • Lease Renewals

Leasing Strategies – Retail Properties:

  • Tenant Mix & Placement
  • Broker Commissions
  • Qualifying Retailers

Office Markets:

  • Office Building Characteristics
  • Economics of Office buildings
  • Correlation between leasing and property value
  • Space Measurement

Market Assessment – Office Buildings:

  • Regional & Local Analysis
  • Impact of Economic factors
  • Comparison Grids

Marketing & Leasing Strategies – Office Buildings:

  • Broker relationships
  • Office Building Marketing strategies
  • Tenant Mix & Placement
  • Prospect Qualification
  • Office Building Lease provisions
  • Lease Negotiation & Analysis

Tenant Retention – Office Buildings:

  • Implementing Tenant Retention strategies
  • Resolving Tenant complaints
  • Lease Expiration & Buy-out








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