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About the Program

Marketing and Leasing is an executive program designed to provide its attendees a comprehensive understanding of Leasing, Retail and Commercial Spaces. The program is designed to get you familiarized with terminologies, clauses, roles, responsibilities and techniques utilised in this segment, along with an understanding of the market analysis, property positioning, tenant retention strategies and the economic factors that contribute to the industry.

Topics Covered

Market Analysis – Retail Properties: Regional & Local Demographics/Psychographics, Trade Area Mapping, Market Share Analysis, Comparison Grids

Marketing Strategies – Retail Properties: Shopping Centre marketing strategies, Brand Development, Social Media

Essentials of the Lease – Retail Properties: Key Elements 

Leasing Strategies – Retail Properties: Tenant Mix & Placement, Broker Commissions, Qualifying Retailers 

Office Markets: Office Building Characteristics, Economics of Office buildings, Correlation between leasing and property value, Space Measurement 

Market Assessment – Office Buildings: Regional & Local Analysis, Impact of Economic factors, Comparison Grids 

Marketing & Leasing Strategies – Office Buildings: Broker relationships, Office Building Marketing strategies, Tenant Mix & Placement, Prospect Qualification, Office Building Lease provisions, Lease Negotiation & Analysis 

Tenant Retention – Office Buildings: Implementing Tenant Retention strategies, Resolving Tenant complaints, Lease Expiration & Buy-out

  • Real estate industry professionals
  • Property buyers and sellers
  • Real estate brokers and consultants
  • Existing leasing agents

32 hours

The certificate will be issued by the Real Estate Management Institute - REMI

Student Speak

It was a great experience studying at REMI; it enhanced my knowledge about the real estate sector and gave me a career growth. Today I am working with as a CRM through REMI.

Gaurav Pokhriyal BMF Batch May’16 Placed as ‘ CRM –

I wanted to learn about Real Estate Management and chose to do a program at REMI. It has been a wonderful experience and I have acquired a lot of relevant sector knowledge through REMI. The practical examples have been more helpful, in additional to the technical knowledge gained. The faculties have been cooperative and are most informed. I appreciate the initiative by REMI.

Vishnu Priya, BMF Batch- Jan 2016

It has been a privilege to be a student of REMI. This has helped me understand various horizons of the real estate sector. The Real Estate Business Management Housing Finance (BMF 201) was a very informative program that helped me groom myself to build a lucrative career in the real estate sector. I strongly recommend this program to all those interested in the Real Estate Sector to join REMI.

Viral Sarvariya, BMF Batch May 2016

It was great learning at REMI. Thank You REMI for providing me the opportunity to work at India Bulls Distribution, and giving me such a great platform to start my career in the Real Estate Sector.

Hiren Dubal, Associate Property Manager, placed at India Bulls.

It was great to be a part of REMI. In a short span, REMI imparted real estate technical knowledge and helped me enhance my soft skills. Thank you REMI for giving me the opportunity to start my career in the real estate sector by getting me placed at India Bulls Distribution Pvt. Ltd.

Siddhartha Mishra, BMF Batch Sept 2015, Sales Manager, placed at India Bulls.

Thank You REMI for giving me the opportunity to learn the real estate sector in detail, and also for giving me the opportunity to work with The Makwana Group of builders. The training and the work experience enabled me to get great exposure to the real estate sector.

Aditya Dungarwal, BMF Batch placed at Makwana group

REMI has been a very wonderful experience for me. I got the opportunity to meet different personalities from various fields and all age groups which gave me an immense knowledge about the world. The faculty members are expert in their field and and have immense knowledge and solved all our queries very effectively. REMI gave me the confidence which was missing in me and made me market ready. They also provided us with the placement due to which I am financially independent is a major accomplishment for me and I thank REMI for this great journey. I am really happy with my placement. REMI has shortlisted best companies in Real Estate and place their students in best companies. Being from REMI I get more respect in my workplace and as well as in the market.

Samresh Singh, BMF Batch May 2018, placed in UK realty

It was an Amazing Experience with REMI. I would like to thank each and every faculty for sharing tremendous knowledge of an Industry. I never thought that Understanding Construction techniques and Calculations will be so Easy and Fun for non- technical person. Best part of my journey with REMI was to learn about overseas Real estate market, which i think only REMI can teach that in better way in whole India. I would also like to thank placement department for helping me to get my dream job at Shivalik ventures as senior Executive Marketing.
I must say REMI is making Real Estate more Organized than before.

Prerana Mane, BMF Batch Sept-2018, placed at Shivalik Ventures Pvt Ltd

Remi was very wonderful experience for me. Start from day one we got the chance meet different personalities from different fields which gave us all immense knowledge about the world, The faculty members were expert in their field, had immense knowledge and solved all our queries very effectively. After leaving REMI we were missing weekend lectures as it was so great experience. They also provided us placement due to which I am financially independent at age 21 which is major accomplishment for me and I thank REMI for this great journey

Abdul Tariq, BMF Batch May-2018, placed at Rajdhyan Ventures Pvt Ltd

REMI has been doing a pioneering work in Real Estate by bringing people associated with the field together under one roof. I am glad that I am a part of such family where all like minded people are working hard to bring a positive change in the market. Thank you REMI for providing me with this opportunity.

Swapnil Tambe, BMF Batch Sept-2018, placed at Shivalik Ventures Pvt Ltd

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