About the Program
Marketing and Leasing is an executive program designed to provide its attendees a comprehensive understanding of Leasing, Retail and Commercial Spaces. The program is designed to get you familiarized with terminologies, clauses, roles, responsibilities and techniques utilised in this segment, along with an understanding of the market analysis, property positioning, tenant retention strategies and the economic factors that contribute to the industry.
Market Analysis – Retail Properties: Regional & Local Demographics/Psychographics, Trade Area Mapping, Market Share Analysis, Comparison Grids
Marketing Strategies – Retail Properties: Shopping Centre marketing strategies, Brand Development, Social Media
Essentials of the Lease – Retail Properties: Key Elements
Leasing Strategies – Retail Properties: Tenant Mix & Placement, Broker Commissions, Qualifying Retailers
Office Markets: Office Building Characteristics, Economics of Office buildings, Correlation between leasing and property value, Space Measurement
Market Assessment – Office Buildings: Regional & Local Analysis, Impact of Economic factors, Comparison Grids
Marketing & Leasing Strategies – Office Buildings: Broker relationships, Office Building Marketing strategies, Tenant Mix & Placement, Prospect Qualification, Office Building Lease provisions, Lease Negotiation & Analysis
Tenant Retention – Office Buildings: Implementing Tenant Retention strategies, Resolving Tenant complaints, Lease Expiration & Buy-out
- Real estate industry professionals
- Property buyers and sellers
- Real estate brokers and consultants
- Existing leasing agents
On program completion the certificate will be issued by:
1. The Real Estate Management Institute – REMI
2. Institute of Real Estate Management – IREM, USA
What People Say
I am extremely happy about my decision to join this course and invest my time with REMI. A lot of the subject matter relates directly to my area of work and it helped me to understand those deeply. I think the content is good and has helped me enhance my practice and reinforce my understanding of concepts for the future. REMI is an excellent online platform for continuous learning.
I am Sreenivasa Rao , a certified Business Doctor based out of Hyderabad and part of the U.K Based Management Consulting company called Business Doctors. We are engaged in the field of Management Consulting and Fund Raising for Businesses across Industries. We are currently catering to a few clients from the Real Estate Industry. With an Objective to understand the Real Estate Industry better, I have taken the “Real Estate Business Management” course conducted by REMI and found it very helpful. The syllabus, the content and its delivery exceeded my expectations. Though this was an online program, it was delivered quite professionally and to my satisfaction.
I thank the management and trainers at REMI for such a wonderful effort and am glad thatI did this course from REMI.
I enjoyed the online course. I thought it was well planned easy for me to follow. I really enjoyed the classes and the format it was presented in. It was an amazing experience. I never expected to learn so much from an online class. Also, the assignments added to the entire learning process.
Real Estate Business Management is my 3rd online program at REMI, after getting certified in Introduction to Real Estate and REITs. The entire course was very detailed and organized. And the case studies were very effective and based on actual projects. To sum up my experience, I enjoyed learning real estate at REMI despite being completely new to the industry. The sessions were imparted in a student-friendly format and all doubts and queries were addressed.
I can proudly say that REMI has positively impacted my understanding of the real estate industry!
Thank you so much REMI!
It has been such an amazing experience with REMI. I would like to thank the faculty for sharing their tremendous knowledge. I never thought that understanding construction techniques and calculations will be so easy and especially for a non-technical person like me, it sure was a relief! The best part of the syllabus for me was learning about the overseas real estate market, which I believe only REMI is capable of teaching effectively. I also wish to thank the placement department for assisting me in getting my dream break with Shivalik Ventures as a Senior Marketing Executive.
I must say, REMI is making real estate more organised than before!
REMI has been a pioneer in real estate education and has been bringing people associated with the field together under one roof. I am glad to be a part of the REMI family where all like-minded people are working hard together to bring a positive change in the market.
Thank you, REMI, for providing me with the opportunity to be a part of your good work.
REMI has been a wonderful experience and I am very glad to be a part of it. I got the opportunity to meet different personalities from various fields and from different age groups, both amongst the faculty and my class mates I received a lot of knowledge from them. The faculty are experts in their fields and successfully solved all my queries effectively. REMI has given me confidence, which was missing earlier, and made me ‘market ready’. They also provided me with a placement, something which they had promised. I am now financially independent and this is a major accomplishment for me. REMI really works hard to shortlist the best real estate companies and place their students in them. I also get a lot of respect as a student of REMI at my workplace and in the real estate industry- such is their solid reputation and respect.
I am Shubham Agrawal, ex-student of the Real Estate Management Institute ( REMI), May BMF Batch – 2018. I would like to thank everyone from the REMI team for supporting me and helping me in all the stages of my career.
I would also like to thank REMI for their excellent collaboration with the Institute of Real Estate Management (IREM), USA which enables us to learn the global best practices in leasing. This is excellent knowledge and exposure for us.
Most of all, I’d like to thank REMI for preparing me well and that helped me land my dream job. I wish the REMI team a prosperous future and I hope they expand to other cities as well. Good Luck 🙂
REMI has been such a wonderful experience for me. Starting from Day One we got a chance to meet so many different experts and all those interactions enriched us. After I finished my course, I really missed the weekend lectures, my classmates, the faculty and the environment of REMI in general. I also got placed due to REMI and I am so glad to be on my journey to success.
Thank you REMI!
The real estate market currently is a market of immense opportunities and I wanted to be a part of it. I came to know about REMI at a college seminar. I chose to do a course here as REMI was offering something related to construction and yet covering every aspect of the real estate market, including marketing and selling, digital marketing etc. I learnt about RERA as well as the registration process for developers. I give REMI the credit for making me realise the vast opportunity for women in real estate I recommend REMI to any person looking to pursue a career in real estate.
We are more than honoured to pen down this testimony and write this as alumna of REMI. REMI has been an immense part of our successful debut in the real estate sector, giving us in-depth knowledge with their highly qualifies professionals and practical approach by the external faculty. Apart from the education, REMI has inspired us to be professional, something that is required in this sector. We also got a fantastic placement opportunity through REMI. Thanks to the training we received at REMI not only did we have an edge and upper hand in our workplace but we also successfully performed in our tasks. As a result, we were chosen to represent our firm at a global level at the Dubai Property Expo – Sumansa. Over the last six months our lives have taken a turn for the better and we can say without doubt that the axis point was REMI.
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