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Certified Professional in Marketing & Sales

  • Program Objectives:
    • Develop a comprehensive understanding of the real estate market
    • Build a foundation for effective leadership & business management
    • Understand customer expectations and develop meaningful relationships with them
    • Manage end-to-end real estate customer service
    • Enhance marketing and sales skills by understanding best practices
    • Keep up with market trends, new rules and laws to locate upcoming acquisition and development opportunities
    • Assess leadership skills to identify management strengths and developmental needs
    • Learn and interpret, associate and client behavior
    • Understanding office buildings
    • Learn The Economics of Office Buildings
    • To conduct Market Analysis, Regional Analysis (macro market), Neighborhood Analysis (micro market),Economics, Property Analysis, Comparison Grid Analysis.
    • Marketing Strategies, Marketing Plan, Marketing Tactics
    • Leasing Plan, Tenant Mix and Placement, Space Planning, Qualifying Prospects
    • Lease Renewal Strategy, Implementing Retention Strategies, Resolving Problems
    • Retail Property Management and Leasing Overview
    • Understanding retailers
    • Classifying Retailers, Retailer Ratios
    Essential Skills:
    • Effective Communication Skills
    • Business Etiquette
    • Leadership Skills
    • Presentation Skills
    • Negotiation Skills
    • Team Building
    • Conflict Management
    Who should take this course?
    • Undergraduates and graduates seeking industry related career opportunities
    • Real Estate industry professionals
    • Property buyers and sellers
    • Real Estate brokers and consultants
    Program Highlights:
    • Total Duration: Classroom Training 116 hrs. Internship 480 hrs.
    Introduction to Real Estate:
    • Layout & Cost Sheets
    • Real Estate Documentation
    • Legal Aspects
    Marketing & Sales:
    • Advertising and Branding
    • Internet Marketing Concepts & Techniques
    • Implementing Social Media, creating websites and blogs
    • Generating leads and potential clients
    • Customer Life Cycle & behavior
    Housing Finance:
    • Introduction to Home Loan
    • Home Loan Processes
    International Best Practices (in association with IREM®, USA)
     
    Retail Properties:
    • Market analysis
    • Marketing strategies
    • Essentials of the lease
    • Leasing strategies
    Office Properties:
    • Office markets
    • Market assessment.
    • Marketing and leasing strategies.
    • Tenant retention

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